What is this and how do I improve it?
You arrive at the station after a journey of several hours, want to get something to eat, pick up your cell phone and google for “supermarket”. You go to Google Maps and the three most important supermarkets in your area are clearly displayed. This is the so-called Local Pack from Google. However, it does not show the markets that are closest to you, but those with the best “listing” or “ranking” on Google.
Why is that means? This is where Local Search Relevance (LSR) comes into the equation. It reflects the relevance of a location for local search on Google or Google Maps and is influenced by various factors.
These include the number, length, quality, topicality and average rating of Google reviews.
Most of the factors that influence Local Search Relevance (business name, opening hours, completeness of information, proximity) are static normally. Reviews, on the other hand, have dynamic and variable properties that can be directly influenced. That means businesses and companies not only have the opportunity to boost their reputation and customer loyalty with many positive reviews, but also to actively increase their reach and number of customers.
To measure the impact of reviews on Local Search Relevance, we at REVIEW SHERPA have developed an indicator: the Local Search Relevance Score. Only 1-3 and 5 star reviews are included in these KPIs, with longer reviews being weighted more heavily than short reviews. That means you can determine how big the influence of reviews is on the probability of a location appearing in Google Maps’ Local Pack.
So you should always take care to maintain your Google locations, keep all relevant information up to date and above all, have many and positive reviews. The easiest way to increase your star rating on Google is through active Google Review Management!
Are you looking for a suitable solution?
With REVIEW SHERPA, you always know how customers have rated your locations in recent months. In addition, you can use the individual tag system to categorize your reviews and identify and highlight key topics.
With REVIEW SHERPA your team works together efficiently and saves time! You can share knowledge and information and also have the possibility to assign reviews to other users to ensure trouble-free communication within the team.